please complete 1,2 and 3

1. Internet Career Builder Exercise a. There are a number of resources for search engine marketing and the jobs are expected to continue 2. Choose a well-known branded product with which to grow at double-digit rates, outpacing the rest you are familiar. of the economy. 30 a. Brainstorm and identify at least 10 keywords that a person might use to search for the product or Search engine marketing analyst the brand. SEO manager b. Search for the product on at least two different search engines. Marketing specialist, paid search - What is the product's position in natural Search marketing coordinator search? Search marketing also may be included in Internet - What is its position in paid search? analyst or other online marketing positions c. Use the Google Adwords' keyword tool" to learn how good your keyword choices were. Were there b. Select search job title from the list above or from others that should have been in your top 10 ? your own search. Outline the responsibilities of d. What recommendations would you have for the that position. You may find it useful to locate job managers of the product to help them improve postings on the web in order to understand the their organic search rankings on the search job requirements. engines you studied? c. Outline knowledge and experience from classes, 3. Using the branded product above, imagine that you internships, full- or part-time jobs, and volunteer have the opportunity to market that product work that prepare you for this specific position. through paid search. Select keywords and develop at d. Update your VISUALCV or Linkedln profile least two different ad groups with two different ads with this information. underneath them. Design two ads and discuss in class which might be most effective. 1. Internet Career Builder Exercise a. There are a number of resources for search engine marketing and the jobs are expected to continue 2. Choose a well-known branded product with which to grow at double-digit rates, outpacing the rest you are familiar. of the economy. 30 a. Brainstorm and identify at least 10 keywords that a person might use to search for the product or Search engine marketing analyst the brand. SEO manager b. Search for the product on at least two different search engines. Marketing specialist, paid search - What is the product's position in natural Search marketing coordinator search? Search marketing also may be included in Internet - What is its position in paid search? analyst or other online marketing positions c. Use the Google Adwords' keyword tool" to learn how good your keyword choices were. Were there b. Select search job title from the list above or from others that should have been in your top 10 ? your own search. Outline the responsibilities of d. What recommendations would you have for the that position. You may find it useful to locate job managers of the product to help them improve postings on the web in order to understand the their organic search rankings on the search job requirements. engines you studied? c. Outline knowledge and experience from classes, 3. Using the branded product above, imagine that you internships, full- or part-time jobs, and volunteer have the opportunity to market that product work that prepare you for this specific position. through paid search. Select keywords and develop at d. Update your VISUALCV or Linkedln profile least two different ad groups with two different ads with this information. underneath them. Design two ads and discuss in class which might be most effective