Question: Please complete Part 1 of the R script using the Part 1 _ CohortValue data frame. Now please answer to following questions: How many years
Please complete Part of the R script using the "PartCohortValue" data frame.
Now please answer to following questions:
How many years does it take for the company to regain the cost of acquiring this cohort of customers?
What do you notice about the ProfitPerCustomer column? Why might this be the case?
If you were to try to improve the customer retention rate for one of the years after the campaign, which year would you choose and why?
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