please complete question according to its customer

. Thinking about your assigned customer identify: 1. Creating Value with Need Discovery: What information do you have about your customer that will help you understand their needs? What information you would like to find out from your customer? What questions would you ask them? What type of questions are these? Why? . . . Last Mile Bikes a Industry: Bike Rental Location: Hamilton, Ontario Overview: In 2015, halfway through his studies at the Alex Bell Business School in downtown Toronto, Harold Gordon took a gap year to see the world. While travelling through Asia, he noticed that shared bicycles" were ex. tremely popular in many major cities. He soon realized how efficient, convenient, and enjoyable it was to use shared bikes. When he returned to North America, he became obsessed with the idea of starting a shared bicycle company. Harold was commuting daily to downtown Toronto when he recognized the perfect market for his business. He noticed that many people were commuting between Hamilton and Toronto by train but still needed a way to travel the "last mile" between the train station and their homes. Fast forward to the present Last Mile Bikes is currently finishing their second successful year. The company is steadily scaling up operations by purchasing more bikes, and is even considering expanding to other Canadian cities. Brand Messaging: Convenience, affordability, health, and sustainability Environmental Impact: Low environmental impact, Estimated 50 tonnes of CO2 emitted annually Net Assets: $2 million CSR Allotment: none Net Profit Margin: 20% Sales Growth: 10% per year