Question: Please complete the case for Chapter 8: TRIPBAM (B), starting on page 388. Answer the following questions and be prepared to discuss them in class.

Please complete the case for Chapter 8: "TRIPBAM (B)", starting on page 388. Answer the following questions and be prepared to discuss them in class. Think critically and go beyond a simplistic rote answer based upon the information presented in the case. 1. Explain how this case provides many implied and overt examples of wrapping and selling initiatives. 2. How does TRIPBAM create value for its customers? 3. What are the three basic monetizing strategies being used by TRIPBAM? 4. What is a new opportunity for TRIPBAM to utilize based upon their previously generated data

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