Question: Please complete the following assignment. Make sure your answer demonstrates your understanding of consumers in a cultural setting. This assignment will be marked out of

Please complete the following assignment. Make sure your answer demonstrates your understanding of consumers in a cultural setting. This assignment will be marked out of total of 2.5 points and is due November 26th

Assignment!

If you were completing market research on the consumer behaviors of wedding rituals from your own culture what types of marketing appeals would you use to attract consumers. Compile a list of rituals that will probably be performed (or that were performed) at your wedding ceremony and reception. Do you have any cultural rituals associated with marriage?

In your opinion are there any implications associated with marketing these rituals? What types of marketing appeals would be most recommended? Who is the target consumer?

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