Please complete the following outline.

Case study topic: EXCHANGE --- The Battle for Your DashboardScreen --- By Tim Higgins and William Boston

Problem Identification

• Identify the major problems found in the case. Ensure that you distinguish between causes and symptoms. Causes may include changing customer preferences, increased competition, etc. Symptoms include declining revenues, loss of brand equity, increased customer churn, etc.
• Please support your problem identification by relevant case facts along with the associated theory and concepts.

Quantitative Reasoning and Analysis

• Conduct research to identify data (e.g., obtain data in the form of trends, statistics, ratings, etc. from the library and other sources) that can be utilized to provide additional insight into the case.
• Draw appropriate conclusions based on the quantitative analysis of data, while recognizing the limits of this analysis.

Discussion and Recommendation

• Identify and recommend a solution to the major problem in the case (there is likely to be more than one solution).
• Briefly outline your solution and evaluate it in terms of its pros and cons.
• Always ensure that your recommendations are supported by statistical evidence and provide spreadsheets as necessary.