Question: Please compute ratios and answer questions listed on attached document. Please compute Profitability ratios for Google for the last 3 years, 2010, 2011 and 2012.

Please compute ratios and answer questions listed on attached document.

Please compute Profitability ratios for Google for the last 3 years, 2010, 2011 and 2012. Compute ROE, ROA, RNOA, ROS, Gross PM and NOPM. After computing the ratios, please discuss the following questions: 1) Overall, which company, Apple or Google, is a better investment? Support your assessment with the appropriate ratios. Include in your discussion points such as: In what areas are the company's performances improving over the competitor? 2) What significant trends in the company's profitability, asset management, or financial risk (liquidity and solvency) can you identify from the ratio calculations? Example of Google computed ratios: Profitability ROE 43% 42% 37% ROA* 29% 27% 22% 24% 21% 44% 40% RNOA* 6065% ROS 27% Gross PM NOPM 26% 39%

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