Please conclude these information in each chapter for a better way for present.

1. Technology: Advancement of technology and innovation have been used by Versace in the process of producing Versace perfume bath bombs.

• Basic research: Versace can conduct a basic survey collecting customer behavior norm, culture, and belief.

• Applied research: When the basic information and purchasing history of Versace potential customers are collected to be applied for the next campaign. The key point is that they plan ahead to the next activity for approaching customers.

• Technology advances: QR codes to scan for purchasing goods, the website for Versace is necessary to be able to give services 24/7 search anytime.

2. Political and Legal factors: Changing of laws and regulations is dependent on the countrys regimen system and government actions.

• Consumer product safety and commission: Versace organization safety handles complaints from customers, dealing with customers, avoiding commission and loss in sales.

• Federal trade commission: Department of Commerce and Department of finance. E.g. Import Department, Export Department.

• Agencies: Versace agencies have to follow the rules, agreements, and law regulation.

3. Competition: For the competition Versace has to analyze who its competitors are, define who is its biggest enemy which the company has to compete and overcome, and consider how easy it is for a new entrant to enter the market.

• How many competitors:

Current competitors in the bath bomb market are Lush, Bath and Body Works, Sephora, and Dove. The competitors of Versace bath bombs are well known global brands which distribute bath bombs across the world. Versace should maintain the number of competitors and prevent the new entrant as much as the company can. Never want to increase the number of competitors, because we dont want them stealing our customers.

• How big are competitors:

In order to compete with rivals Versace products must overcome the competitors. Versace must keep coming up with new goods in advance to win against the few big competitors and gain market shares.

How interdependent is the industry: Versace has to make sure whether their product depends on government or taxes or not. Usually, the import goods have taxes for import into a country.