Please consider the following case and answer the questions below:

For some years now, you$$ve owned a small specialty bookshop in a college town. You sell some textbooks but mainly cater to a broader customer base. Your store always stocks the latest fiction, nonfiction, and children$$s books. Recent numbers show a steep decline in sales, including of books that would normally be considered best sellers. You suspect this is because of the growing popularity of e$-$books and e$-$readers such as the Amazon Kindle and Barnes & Noble Nook. Some of your friends say it$$s time to close up because your market is dying.

$1.$Is your situation hopeless, or is there a business strategy that might save the store?

$2.$ What strategy tools might you use to help answer question $1?$

$3.$ Describe your conclusions from those tools