Please create a SWOT analysis for Kirkland's, Inc. current position in the home decor industry as of 2020 using the following example.

After creating the chart, please include what Integrative, Intensive, or Defensive strategies the company should Stop, Continue, and Start. (The chosen strategies or continuing their current strategy should better position them within their sector)

SWOT Analysis Strategic Alternatives for CandyCo, Inc. STRENGTHS S1: Company + product well- recognized and well-respected S2: Broad product portfolio S2: Sensitivity to health trends S3: Product innovation 54: Closely held process, product WEAKNESSES W2: Employee satisfaction W3: Reliance on US market W4: Divided leadership W5: ERP system W6: Leader-employee interaction W7: Interaction-foreign markets SO Strategies WO Strategies S1+01: Market development: Asia OPPORTUNITIES 01: Expansion of snack market 02: Growing confectionary industry (First Research, 2016) 03: Current perception of chocolate as health benefit 04: Popularity of social media 05: Production innovations W7+04: Market penetration (India, China) via social media S1+S3+01+03+05: Product development: Cacao supplements WT Strategies THREATS ST Strategies T1: Power of suppliers T2: Consumer health concerns T1+S4: Backward Integration: T3: Perception of sugar as toxin Cacao production T4: Unfavorable changes in import/export regulations T5: Perceptions about GMOs SWOT Analysis Strategic Alternatives for CandyCo, Inc. STRENGTHS S1: Company + product well- recognized and well-respected S2: Broad product portfolio S2: Sensitivity to health trends S3: Product innovation 54: Closely held process, product WEAKNESSES W2: Employee satisfaction W3: Reliance on US market W4: Divided leadership W5: ERP system W6: Leader-employee interaction W7: Interaction-foreign markets SO Strategies WO Strategies S1+01: Market development: Asia OPPORTUNITIES 01: Expansion of snack market 02: Growing confectionary industry (First Research, 2016) 03: Current perception of chocolate as health benefit 04: Popularity of social media 05: Production innovations W7+04: Market penetration (India, China) via social media S1+S3+01+03+05: Product development: Cacao supplements WT Strategies THREATS ST Strategies T1: Power of suppliers T2: Consumer health concerns T1+S4: Backward Integration: T3: Perception of sugar as toxin Cacao production T4: Unfavorable changes in import/export regulations T5: Perceptions about GMOs