Please create a SWOT analysis. If you have the time, please give a top strategic choice and your justification of that choice.

Thank you very much.

three former Apple Computer managers with a small team of 11 people and \$5 million. EA's first product was a video game for the Atari 800 in 1983. Shortly after that, Commodore released its top selling Commodore64 computer and EA had to rewrite its video game software to make it Commodore compatible. Throughout its early years, EA focused on making its software and games compatible with various hardware systems, allocating 50% of its product development budget to software adaptation. In 1987, EA opened offices in Europe to expand its platform and customer base. In just two years, EA's net income rose 208% and it went public with a market cap of $84 million. However, even though Nintendo accounted for 80% of video games sales in the U.S. at that time, EA refused to partner with the company because Nintendo wanted EA to agree not to provide video games to any of its competitors. To increase its market share and dominance, EA acquired Distinctive Software Inc. based in Canada for $11 million in 1992, renamed it Electronic Arts Canada, and created an Affiliated Labels program that acquired rights to software developed by outside companies. The company also established its own sales force to have more control over its inventory and help keep track of consumer trends and began using well known professional athletes and Hollywood stars such as John Madden to promote its products. In the early 1990s, EA started EA Sports and purchased licensing agreements for the NBA, NHL, MLB, and NFL. EA then purchased Origin Systems, based in Texas, expanding its predominantly sports based products to include more fantasy role-playing and First-Person Shooter games.1 EA owed its product development success to its ability to attract and retain highly qualified employees. In March 2016, Electronic Arts employed 8,500 people full-time, 5,200 of whom worked outside the U.S. Only 8% of its employees were represented by a union, all of them part of EA's Swedish development studio, the DICE division.2 To protect its intellectual property EA used copyrights, trademarks, patents, patent applications, trade secrets, know-how, licensing agreements, confidentiality provisions, and other legal procedures. 3 As a global company, EA was required to comply with foreign and domestic laws and regulations that affected its business and protected its users' privacy, especially with regard to hacking or other violations. 4 Strategic Direction The main focus of Electronic Arts Inc. (aka EA Games) was creating global interactive entertainment software for online-services, personal computers, Internet-connected consoles, mobile phones, and