.Please create marketing goals ,Objective and marketing strategy using the following:

Twin & Ten is a used car dealership based the city South Georgia. Established in August 2020, the company aimed at providing high quality pre-owned vehicles to the metro-Atlanta population. The company offer cash purchase as well as financing options.

Customers: Twin&Ten targeted customers are students and young professionals living in the metro Atlanta area. We focus on a niche age of 21-40 years old. This customer range is characterized by people looking to make their first purchase of a vehicle. Our customers are looking to purchase an affordable daily commute without the need of an expenses long term loan with traditional new vehicle dealers.

One key characteristic of our customers is their credit score usually below the 700 mark which makes it difficult to afford or access the new vehicle market. Our second chance program or Buy-Here Pay-here financing program aimed to attract customers with challenged credit score in need for a car loan.

Products: It offers a wide range of pre-owned vehicles 3-7 years old with American based automakers such as Ford, Chevrolet, and Dodge. Our main vehicles are sedan and sport utility vehicles (SUV) with mileage ranging from 60,000 to 150,000 miles.

Supply chain: Our vehicles are sourced from regional and local auctions providers such as Mainhem, Adesa, Copart, IAA. Vehicles are transported through third-party providers to the dealership location where our team of technicians perform a thorough inspection. Vehicles are services, detailed and maintained to respond to our safety and quality standards.

Marketing: We advertise our vehicles through our company website and third-party marketplaces like Facebook marketplace, Craigslist, KBB and Carfax. Our sales present a slight seasonality due to the tax return season where most customers can use their tax return to purchase a new vehicle.

Seasonality factor:

Q1: Jan-Mar 15% Annual sales

Q2: Apr-Jun 40% annual sales

Q3: Jul-Sept 30 annual sales

Q4: Oct-Dec: 15% annual sales

Marketing Goals and Objectives

A. Marketing Goal A:

• Objective A1:

• Objective A2:

B. Marketing Goal B:

• Objective B1:

• Objective B2:

V. Marketing Strategy

A. Primary (and Secondary)

• Primary target market

• Secondary target market (optional)

B. Product Strategy

C. Pricing Strategy

D. Distribution/Supply Chain Strategy

E. Integrated Marketing Communication (Promotion) Strategy