Question: Please create price strategy for Peloton Peloton Interactive, Inc. is an American exercise equipment and media company based in New York City. Peloton's main products
Please create price strategy for Peloton Peloton Interactive, Inc. is an American exercise equipment and media company based in New York City. Peloton's main products are Internet-connected stationary bicycles and treadmills that enable monthly subscribers to remotely participate in classes via streaming media. Peloton plansto provide new game-changing cardio courses for its customers. The cardio courses are as follows: Class 1: Providing five full workout Bike classes per week Class 2: Providing seven full workout Bike classes per week & personalized bike cardio mode According to the survey of Pelotons customers, Peloton finds customers WTPs as follows: Customer Group A: $20 per month for Class 1 & $45 per month for Class 2 Customer Group B: $35 per month for Class 1 & $55 per month for Class 2.
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