Question: Please define the following Target segment Positioning Positioning strategy STP marketing Marketing segmentation Heavy users Nonusers Brand-loyal users Switchersvariety seekers Emergent consumers Point-of-entry marketing Demographic

Please define the following

  1. Target segment
  2. Positioning
  3. Positioning strategy
  4. STP marketing
  5. Marketing segmentation
  6. Heavy users
  7. Nonusers
  8. Brand-loyal users
  9. Switchers\variety seekers
  10. Emergent consumers
  11. Point-of-entry marketing
  12. Demographic segmentation
  13. Geo demographic segmentation
  14. Psycho graphics
  15. Lifestyle segmentation
  16. Benefit segmentation
  17. Consumer markets
  18. Business markets
  19. Competitive field
  20. Market niche
  21. Benefit positioning
  22. User positioning
  23. Competitive positioning
  24. Repositioning
  25. Value proposition

Please answer.

1.Explain the process of STP marketing.

2.Describe bases for identifying target segment.

3.Discuss criteria for choosing a target segment.

4. Identify the essentials of a positioning strategy.

5. Review the necessary ingredients for creating a brand's value proposition

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