please define the following terms/ideas providing examples

Pricing Strategy The four pricing orientations (i.e., four company objectives in pricing strategy). The demand curve (the relationship between price and quantity sold). The definition of price elasticity and inelasticity. What is a break-even point in cost/revenue and demand curve. The difference between an everyday low price strategy (EDLP) and a high/low strategy. The difference between pricing strategies used when introducing a new product. Supply Chain and Channel Management The definition of and the difference between direct and indirect marketing channels. The difference between vertical and horizontal channel conflicts The definition of a distribution center. Different activities that a distribution carries and the definition of each activity. The definition of Just-in-time inventory management system Integrated Marketing Communications(IMC) The definition of the integrated marketing communication. The components of a communication process between a company and customer. The four steps in the AIDA model. The various integrative communication channels and their differences with each other. The methods used to allocate the integrated marketing communications (IMC) budget. Marketing metrics used to measure IMC success. Advertising, PR, and Sales Promotions Steps in designing and executing an advertising campaign. Three objectives of advertising. The different ways that advertisers appeal to consumers. The various types of media and their advantages and disadvantages. The different types of advertising scheduling. The elements of a public relations toolkit. The various types of sales promotions. Personal Selling and Sales Management The advantages of personal selling. The steps in the personal selling process, the order of steps, and definition of each step. The key functions involved in managing a sales force. The positive and negative traits in salespeople