Question: Please discuss the difference between a consumer (B2C buyer) and an organizational buyer (B2B buyer): Provide your discussion through marketing mix (product, price, promotion, distribution)

Please discuss the difference between a consumer (B2C buyer) and an organizational buyer (B2B buyer):

  • Provide your discussion through marketing mix (product, price, promotion, distribution) and decision making elements.
  • You can provide your response with an example of a specific industry or company and consumer segment.

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