Question: Please discuss which segmentation and product positioning practice IKEA is using based upon our case study, IKEA Invades America. Please state your reason, and if

Please discuss which segmentation and product positioning practice IKEA is using based upon our case study, IKEA Invades America. Please state your reason, and if the product segmentation and positioning strategies are consistent with one another from a strategic marketing view point. Why? no plagiarism plz

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