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Business Plan All points need in Business Plan: 1. Cover Page and Table of Contents. The cover page should include the name of the company, its address, its phone number, the date, and contact information for the lead entrepreneur. 2. Executive Summary. The executive summary is a short overview of the entire business plan; it provides a busy reader with everything that needs to be known about the new venture's distinctive nature. Although the executive summary appears at the beginning of the business plan, it should created after the plan is finished. Only can an accurate overview of the plan be written 3. Industry Analysis. This section should begin by describing the industry the new business will enter in terms of its size, growth rate, and sales projections. It is important to focus strictly on the business's industry and not its industry and target market simultaneously. Before a business selects its target market, it should have a good grasp on its industry including where its industry's promising areas are and where its points of vulnerability are located. The sections to include in this portion of the plan include: Industry Size, Growth Rate and Sales Projections, Industry Structure, Nature of Participants, Key Success Factors, Industry Trends, and Long-Term Prospects. 4. Company Description. This section begins with a general description of the company. Although at first glance this section may seem less critical than the others, it is extremely important. It demonstrates to your reader that you know how to translate an idea into a business. The company description should start with a brief introduction, which provides an overview of the company and reminds the reader of the reason it is starting. 5. Market Analysis. While the industry analysis focuses on the industry that a firm will participate in the market analysis breaks the industry into segments and zeroes in on the specific segment (or target market) to which the firm will try to appeal. The sections to include in this portion of the plan include Market Segmentation and Target Market Selection, Buyer Behavior, and Competitor Analysis. A competitor analysis is a detailed analysis of a firm's competitors. 6. The Economics of the Business. This section begins the financial analysis of the business, which is further fleshed out in the financial projections. It addresses the basic logic of how profits are earned in the business and how many units of a business's product or service must be sold for the business to "break even and then start earning a profit. 7. Marketing Plan. The marketing plan focuses on how the business will market and sell its product or service. It deals with the nuts and bolts of marketing in terms of price, promotion, distribution, and sales. The sections to include in this portion of the plan include Overall Marketing Strategy and Product, Price, Promotions, and Distribution. 8. Product (or Service) Design and Development Plan. If you're developing a completely new product or service, you need to include a section in your business plan that focuses on the status of your development efforts. The sections to include in this portion of the plan include: Development Status and Tasks, Challenges and Risks, and Intellectual Property. 9. Operations Plan. The operations plan outlines how your business will be run and how your product or service will be produced. The sections to include in this portion of the plan include: General Approach to Operations, Business Location, Facilities, and Equipment. 10. Management Team and Company Structure. This is a critical section of a business plan. Many investors and others who read business plans look first at the executive summary and then go directly to the management team section to assess the strength of the people starting the firm. The sections to include in this portion of the plan include: Management Team, Board of Directors, Board of Advisors, and Company Structure. 11. Overall Schedule. A schedule should be prepared that shows the major events required to launch the business. The schedule should be in the format of milestones critical to the business's success. 12. Financial Projections. The final section of a business plan presents a firm's pro forma (or projected) financial projections. Having completed the previous sections of the plan, it's easy to see why the financial projections come last. They take the plans you've developed and express them in financial terms. The sections to include in this portion of the plan include: Sources and Uses of Funds Statement, Assumptions Sheet, Pro Forma Income Statements, Pro Forma Balance Sheets, Pro Forma Cash Flows, and Ratio Analysis