please do it quickly for me please

In 2014 Tesco unveiled its first profit from China of 2 million. It hoped for more in the future, China is potentially the world's blegest retail western hypermarket in Tianjin's Industrial zone. It is one of 39 stores that Tesce operates with its local partner and Talwanese food supplier, Ting Hsing Since the signing of the joint venture framed Hymalt in 2011, the firm has expanded its worldorce by 20 per cent. In 2016 planned to open 12 more hypermarkets, including one in Beijing Unlike its overseas rivals. Tesco seems unconcerned about building on its established brand. Carrefour and Wal-Mart sell mostly well-known global brands, and trade under their own names. But there is nothing in Hymalts Happy Shopper that suggests a British Ink. The colour scheme is orange. The managers and shop floor staff are Chinese and there are few brands on the shelves familiar to a UK shopper. We are poing Into local markets in a local fashion said Lucy Neville Roufe group corporate affairs director doesn't seem essential to use the Tesco name." The UK side provides expertise in IT, food safety and retail management. But the shops are distinctly Chinese, with lots of live fish in fish tanks inside and bicycle parking areas outside with less than one expatriate for every 1000 Hymall staff. Tesco appears to have a hands off approach to its Chinese investment. This has gone down well with local staff. When we heard that the British firm had bought a big stake in the company, everyone was worried that it could mean big changes, but so far there has been anything that noticeable." said one staff member. "The middle managers are all Chinese. Only the most senior executives are British Shoppers in Tianjin did not seem to notice that their local store was partly owned by a British firm. Weifang Zhuang who spends about 100 yuan on her daily trips to Happy Shopper, said that the only change she had noticed in the last year was an increased variety of products. guess that is because the competition is increasing" she said. "Does Happy Shopper have a British owner? I didn't know." Huge layoffs and cost cutting were never likely. This is partly because wages are low (supermarket salaries in China are usually less than 70 for a 160 hour month). But also high staff numbers are needed to provide service to customers who shop more frequently, but spend less than shoppers in The market in 2014 was worth $240 billion (E135 billion), it was growing at double digt pace. But Tesco's position was a long way from the company's dominance in Britain, where Tesco took one in every cich pounds spent at supermarket checkouts. Even if business increases the company is unlikely to be a household name in China. All foreign companies lag behind the domestic leader, Huallan, which runs nearly 2,000 stores leader, Hualian which runs nearly 2.000 OUESTIONS 1. Distinguish between the international marketing strategies of Tesco and Carrefour marks 2. Outline two opportunities and two threats to any supermarket retailer considering an entry into the Chinese market.p marks "Deciding on the global marketing program implies the plobal product/communication strategies forme con choose from. As a marketing adviser discuss which of them look more appropriate for Tesco to adopt clarifying the necessary and the possible dimensions in your advice. 14 For the press AT10 AM