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Northern College Social Media Marketing Research and Campaign Northern College currently uses the following goals to de Strategy: . Increase brand awareness and boost brand eng Marketing research is the process of defining a marketing problem or opportunity, systematically collecting and analyzing information and recommending actions to improve an organization's marketing activities. Marketing research is essential in NOTE: Northern College reserves the right to use in wh student primary research and secondary research resu developing effective marketing mix strategies. assignment. The exploratory research (social media au As a unique learning opportunity, in this Social Media assignment students are formal research design (new survey) results may be us asked to assist Northern College's Social Media Liaison in developing an effective future Social Media strategies. Social Media strategy by conducting marketing research and using the results from Assignment Requirements marketing research to create a Social Media campaign. For a bonus, you can also use the marketing research results to create user-generated content. The assignment requirements are as follows and must include There are three parts to the Social Media assignment. Students are required to: 1) Cover page with student name, student ID, professor name due date 1) Conduct exploratory research on Northern College's existing social media 2) Completed social media audit (template provided) presence and customer preferences by completing a social media audit 3) Customer social media preferences survey questions that i using the template provided, and; . customer type (current student, prospective stud 2) Develop a survey that identifies and measures Northern College's internal organization, stakeholder) and external customers' current social media usage and preferences. . customer demographics (i.e. ethnicity, age, gender 3) Create a Social Media Campaign based on the results of your exploratory location, etc) research (Social Media Audit), that reflects Northern College's current . social media platform(s) used (i.e. Facebook, Twit external customer preferences. . type(s) of posts that customers prefer to engage (i.e. photos/videos/stories/other) BONUS MARKS - not required but if you wish to create user generated . types of content topics of posts that customers pr content for Northern College's social media that reflects your exploratory accounts (i.e. funny content, memes, use of em findings, please include in your assignment. You will receive extra marks for updates, company info, etc.) your submission. . customers typical engagement and interactions w on social media - (comment, reaction (like, heart Northern College defines its external customers as students, potential review, direct message, share, etc., or Not Appli students, alumni, partner organizations (businesses in Northeastern Ontario seeking employees), and key stakeholders like bursary donors and funders like . customer usage patterns - why customers use soci with brand accounts (i.e. response to a campaign complaint, etc.) Screens 1-3 of 3 O Type here to search O Ei eaton Bb W