Question: ***************************PLEASE DO NOT RESPOND BASED ON PREVIOUS CHEGG RESPONSES!! TOTAL DIFFERENT RESPONSE IS NEEDED!*************************************** The population of Americans over 50 years of age will swell

***************************PLEASE DO NOT RESPOND BASED ON PREVIOUS CHEGG RESPONSES!! TOTAL DIFFERENT RESPONSE IS NEEDED!***************************************

The population of Americans over 50 years of age will swell to 115 million in the next 25 years. You are to (part 1) detail the demographic information on this group of Americans (ages, buying power, perception of themselves, lifestyle etc.) and (part 2) suggest some key marketing opportunities mined from this information.

For example, if seniors often make buying decisions based on lifestyle and not age, does this information present marketing opportunities for such industries as travel, bio-medical industries, at-home exercise equipment, automobiles etc.? If so, who is going to be affected and to what extent?

Your answers should contain: (part 1) detailed demographic information about this target market and (part 2) should draw a connection between what the information says and what is the potential for marketers.

Each section should have a heading.

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