Question: please do not use handwriting and please answer all the questions with details The Alshaya Group is a family business that operates nearly 90 consumer
please do not use handwriting and please answer all the questions with details
The Alshaya Group is a family business that operates nearly 90 consumer retail brands across the Middle East, North Africa, Russia, Turkey and Europe. The Alshaya Group also owns many holdings in real estate, construction, hotels, cars, and general trading, with a large concentration in the Middle East.
The group offers brands such as H&M Starbucks, Mothercare, Debenhams, American Eagle, and B. F. PF Chang, The Cheese Cake Factory, The Body Shop, Mac, Victoria's Secret, Boots, Pottery Barn and Kidzania.
Please answer the following questions:
Choose one of Alshaya's brands
a) What is the value proposition that the Alshaya Group provides to its consumers?
b) How can these brands be an example of product excellence?
c) How have social networks changed the nature of online marketing in your chosen brand?
d) With reference to the five competitive forces presented by Michael Porter, determine the level of competitive intensity of one of the Alshaya brands !
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