Question: please do part A only 2. A marketing manager for Bank of America wants to survey potential customers to see if they know about the
2. A marketing manager for Bank of America wants to survey potential customers to see if they know about the bank's new investment services. An of Itside marketing research specialist tells the manager that for $5,000 the research firm can send out a mail survey to 500 people, tabulate the results, and present a report. He explains that the bank will need to provide a computer mailing list of people who have accounts at the bank-to save costs in developing the sample. He concludes by pointing out that the research will be quite inexpensive: "We will give you results from a representative sample of 500 people, at only $10 per respondent. And you can be confident with a sample of 500 that the statistics are accurate." Please focus on the use of a mail survey as you answer the questions below. a) Is the proposed sample wellsuited to the manager's problem? Why or why not? b) Is the researcher's concluding remark misleading? (Hint: Think about the response rate issue.) Why or why not? Please focus on both statements in the concluding remark when you answer this
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
