Please don't use answers from other posts.

Jorge has just finished a lively tennis match and is thirsty. Confronted by selections at the nearest 7-11, he is choosing between Coca-Cola, Pepsi, Gatorade, Dasani Water, and Zico coconut water. You are a Zico marketer and want him to choose your brand for hydration and overall beverage satisfaction. You know that Jorge knows of your coconut water, but has never tried it. Explain/define the following concepts, and assess how they relate to Jorges current situation. Then describe how you would market Zico to Jorge using the suggested Marketing strategies from Chapter 15 (pictured below):

1. Apply Purchase Involvement to Jorges situation

2. Which type of Decision Making (Nominal, Limited, or Extended) is Jorge Making?

3. Awareness vs. Unawareness Set

a. To which set does Zico belong in Jorges situation?

b. Assuming Zico is in the Awareness Set, is it then in the Evoked, Inert, or Inept Set?

4. Problem Recognition and Actual vs. Desired State

a. Describe Jorges Problem Recognition process, using Actual and Desired State

b. Would you focus on changing Jorges actual state or desired state? Why?

5. Based on Table 15-3 below, How would you market Zico to Jorge? Describe your strategies based on how you categorize the decision and subsequent marketing approach.

Marketing Strategies Based on Information Search Patterns TABLE 15-3) Target Market Decision-Making Pattern Nominal Decision Limited Decision Making (no search) Making (limited search) Extended Decision Making (extensive search) Position Brand in evoked set Maintenance strategy Capture strategy Preference strategy Brand not in evoked set Disrupt strategy Intercept strategy Acceptance strategy