Please don't use the answers from other posts/sources or I will dislike your answer immediately! Thank you!

Choose a shoe brand you are familiar with and describe it briefly (this can be any type of shoe). Then dentify how your product would be assessed based on the following concepts (as questioned).

a. What shoe brand/model are you focusing on? b. On what level on Maslows Hierarchy of Needs does your shoe brand belong? Why?

c. What are the manifest motives for buying/using your shoe? d.What are the latent motives for buying/using your shoe? e. Using 3 adjectives, what is your shoes personality? f.Does your shoe brand arouse emotion, or suppress it? Why? g. Which perceived risk (social cost, financial cost, etc.) is your shoe most likely to involve?

morality, creativity, spontaneity. problem solving. lack of prejudice, acceptance of facts Self-actualization self-esteem, confidence, achievement, respect of others, respect by others Esteem friendship, family, sexual intimacy Love/Belonging security of body, of employment, of resources, Safety of morality, of the family, of health, of property Physiological breathing, food, water, sex, sleep, homeostasis, excretion