Question: Please explain full detail with reasoning. 1. The vast array of products that consumers buy can be broken down into four main groups. List the

Please explain full detail with reasoning.

1. The vast array of products that consumers buy can be broken down into four main groups. List the four main classifications of consumer goods and explain what elements are included within. Give an example of one from your project company.

2. Your project company is contemplating introducing a product that is inferior to its competition in its performance, design, and functionality. However, your project company believes that good brand marketing can overcome these shortfalls. Why is this thinking incorrect?

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