1. Please explain how The Value Proposition Canvas works.
2. What are the differences between Features, Advantages and Benefits? How do they work together with The Value Proposition Canvas?
3. Please explain how manufacturer can organize its product delivery to consumer. Use the industrial and consumer markets models for your answer.
4. What kind of sales channels are available to the business in any role of sales model manufacturer, wholesaler, retailer, dealer, representative?

5. Please explain how 4P systems works. Include 4C perspective in your answer