Question: Please explain what is Customer touch point , and how customer touch point has change in digital era? Explain the four ( 4 ) touch

Please explain what is Customer touch point , and how customer touch point has change in digital era?

Explain the four

(4)

touch

/

contact points between marketers and consumers, stating the level

of control and impact for each.

Distinguish among the terms Paid, Earned and Owned media.

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Answer Customer touchpoints refer to any interaction or point of contact between a customer and a brand throughout the customer journey These touchpoints can occur through various channels and platfor... View full answer

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