Please explain what needs to be done.

75 Chec x Chapter 8_2020 Fall.pptx + oodle/pluginfile.php/38363/mod_resource/content/0/Marketing%20Re: 20Group%20Assignment%201.pdf 1 / 2 100% Details Goal: Get your team to produce a market research proposal. While there can be a variety of motives behind a market research inquiry, in this assignment you will help one organization in its response to the current COVID-19 situation. Background: The sudden changes brought about by the current pandemic have placed many successful organizations at crossroads. Indeed, while some organizations are now contemplating their future viability, others are considering whether and how to alter the way their organization operates. Making the right decision, and, therefore, having the best information (market research), has never been more important. Method: First, your team will select one organization (it is okay to start with more organizations and then narrow down your choice to one). Second, after making sure that you understand the organization (see 20 Questions), you will try to situate the problem created by the current pandemic and set your objective. Third, you will review the literature and data which is already available to uncover what you do not know. Fourth, you will design a research project to fill the gap of information that you have uncovered. To conclude, you will explain how obtaining this information will help the organization make more confident decisions - be sure to comment on the potential limitations of your research. BI * w ENG Op ho insert ? & 6 7 8 2 3 1/4 1/2 3/4 a { T Y U [[n ]] A G H J K L Chapter 8_2020_Fall.pptx /pluginfile.php/38363/mod_resource/content/0/Marketing%20Research %20Assignment%201.pdf 2 / 2 100% Components: I will expect to find the following components. The Title Page Overview (a brief summary of the organization and an outline of the problem/situation) (1-2 pages) Secondary Research (Literature Review, Hypothesis, Secondary Data) Methodology (research plan which includes, sample size, sampling method, secondary data, data collection techniques, tentative questionnaire, or interview questions) Conclusion References Project Team Experience and Qualification Appendices . Deliverables: A proposal, in the form of a written report, due the 15th of March (by 11 p.m.). The final assignment will need to be uploaded as a PDF on e-learning. Grading: While I will try to guide your team through the planning process by setting bi-weekly deliverables, I will primarily mark your final submission Lateness: Late submission of your final version of this assignment will be accepted at a cost. Each day that you are late will cost you 5% of your total grade. It would be wise to try to submit on time. la ENG SA . Op 192 insert ( ? & 7 8 2 1/4 3 1/2 3/4 { T Y [[ ]] H G J K L ? 75 Chec x Chapter 8_2020 Fall.pptx + oodle/pluginfile.php/38363/mod_resource/content/0/Marketing%20Re: 20Group%20Assignment%201.pdf 1 / 2 100% Details Goal: Get your team to produce a market research proposal. While there can be a variety of motives behind a market research inquiry, in this assignment you will help one organization in its response to the current COVID-19 situation. Background: The sudden changes brought about by the current pandemic have placed many successful organizations at crossroads. Indeed, while some organizations are now contemplating their future viability, others are considering whether and how to alter the way their organization operates. Making the right decision, and, therefore, having the best information (market research), has never been more important. Method: First, your team will select one organization (it is okay to start with more organizations and then narrow down your choice to one). Second, after making sure that you understand the organization (see 20 Questions), you will try to situate the problem created by the current pandemic and set your objective. Third, you will review the literature and data which is already available to uncover what you do not know. Fourth, you will design a research project to fill the gap of information that you have uncovered. To conclude, you will explain how obtaining this information will help the organization make more confident decisions - be sure to comment on the potential limitations of your research. BI * w ENG Op ho insert ? & 6 7 8 2 3 1/4 1/2 3/4 a { T Y U [[n ]] A G H J K L Chapter 8_2020_Fall.pptx /pluginfile.php/38363/mod_resource/content/0/Marketing%20Research %20Assignment%201.pdf 2 / 2 100% Components: I will expect to find the following components. The Title Page Overview (a brief summary of the organization and an outline of the problem/situation) (1-2 pages) Secondary Research (Literature Review, Hypothesis, Secondary Data) Methodology (research plan which includes, sample size, sampling method, secondary data, data collection techniques, tentative questionnaire, or interview questions) Conclusion References Project Team Experience and Qualification Appendices . Deliverables: A proposal, in the form of a written report, due the 15th of March (by 11 p.m.). The final assignment will need to be uploaded as a PDF on e-learning. Grading: While I will try to guide your team through the planning process by setting bi-weekly deliverables, I will primarily mark your final submission Lateness: Late submission of your final version of this assignment will be accepted at a cost. Each day that you are late will cost you 5% of your total grade. It would be wise to try to submit on time. la ENG SA . Op 192 insert ( ? & 7 8 2 1/4 3 1/2 3/4 { T Y [[ ]] H G J K L ?