Question: PLEASE EXPLAIN WITH FORMULAS, TRYING TO LEARN THE CONCEPTS. THANK YOU. Bugkillers provides a quarterly pest control service for $85 a quarter. Its variable costs

PLEASE EXPLAIN WITH FORMULAS, TRYING TO LEARN THE CONCEPTS. THANK YOU.

PLEASE EXPLAIN WITH FORMULAS, TRYING TO LEARN THE

Bugkillers provides a quarterly pest control service for $85 a quarter. Its variable costs per service call are $20. Customers can cancel the service at any time, and the firm has a quarterly attrition rate of 3%. Marketing spends $40 per year on customer retention. If the annual discount rate is 14%, what is the CLV of an existing customer? 0.00 Number (US)

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