Question: Please find the assignment questions for the case A Truck is not a Cookie below. You must reflect on the case and answer the questions

Please find the assignment questions for the case "A Truck is not a Cookie" below. You must reflect on the case and answer the questions individually. The case submission deadline is

5

th August EOD. The submission link is available on the moodle. Thanks.

How are the supply chain challenges of a cookie manufacturer different from the challenges of a cookie manufacturer?

What factors affect demand uncertainty and business sustainability of a new entrant in the commercial Vehicle Segment?

Should Mahindra Truck and Bus Division

(

MTBD

)

consider expanding the service network or should sales be the first focus?

How MTBD should ensure capacity from the suppliers?

What MTBD can do to reduce variability in sales projections?

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