Question: please give complete answer with 10 marks each question Founded in 1943, IKEA has been the largest furniture retailer in the world since 2008. For

please give complete answer with 10 marks each question

Founded in 1943, IKEA has been the largest furniture retailer in the world since 2008. For years, the Swedish company has also been ranking among the most valuable brands. After all, IKEA stands not only for do-it-yourself furniture, but for a modern, yet homey lifestyle; the furniture stores have become a destination for the whole family including comfort food and a kids' play area. In 2018, the first IKEA store opened in the traditionally DIY-averse Indian market. The company has now expanded its presence to 433 offices in 52 countries. a) Describe FIVE (5) operations management decisions that the company should consider before globalising its market. marks) b) Discuss FIVE (5) strategies that operation managers of international and multinational firms use to approach global opportunities. marks)

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