Please give executive summary , introduction and report for the below case study thank you. following that i have 3 questions to be answered. Integrated Logistics Business Case Assignments Throughout Integrated Logistics, you will submit two reports from the viewpoint of working for a subject company. This organization and the details of the case are fictitious, but have been designed to mimic industry and supplement your learnings by demonstrating your ability to think critically about situations and apply your course learnings. To earn full marks each of your reports, need to include a title page, executive summary, table of contents, introduction, report body that answers the challenges posted, and summary and conclusions. You should also include appendices of reference material where appropriate (i.e. computation tables or reference material not required in the discussion portion of your submission). You can use the Word template provided to get started. Please submit your assignment in Word (.doc or .docx) format. NOTE: Assignment #2 has an addendum component which does not need to be set up in full report style. Full details are provided with Assignment #2. Business Case The Company: BPW Corporation BPW Corporation (BPW) is a Canadian based firm that supplies electronic controls to the wind-power/turbine industry. The firm is twenty years old and is a subsidiary of a fiftyyear-old electronics supply firm that specializes in supplying electric power generating components to the military, atomic energy and space industry. It is a publicly traded firm that employs 25 full time staff. This includes three teams of four installers that work all over the world on new-build wind turbine projects. The company prides itself on its commitment to clean, ethical sourcing and ethical labour practices. Your Role: You are the newly hired Director of Operations (You have been there for 2 months). You have been in the transportation industry for ten years and have your CCLP designation. Your responsibilities include warehousing, selecting and coordinating work with 3PLs, transportation, and the scheduling and coordination of service crews for the installation and service of products worldwide. The Location: BPW is based in Waterdown Ontario. That Waterdown facility contains offices, and a small product testing centre for new designs. Other than the centre that holds a few components to help build and support new product evaluation, BPW uses no other company owned space. The Product: BPW revolutionized the wind turbine industry by creating an ultra- light, and ultra- efficient generator for the transmission of electrical power from the top of the wind powered blade-style turbine to the electrical system that carries the power to market. Utility firms that maintain the wind turbines prefer BPWs product because of its compact size, efficiency and uniquely simplistic replacement during servicing, and repair. This generator module can be changed out in minutes, drastically reducing down-time for the wind turbine. It was designed to fit most of the wind generated turbines built and operated around the globe. The module is patented and remains so unique that there are no other products of its type in the industry. The module/unit weighs 60 kilograms and can be split in two for ease of transfer and assembly at the top of the wind turbine. Each complete generator module is valued at $10,000 USD. Its crated dimensions are: 120 cm x 90 cm x 90 cm high. We stated that the module can be split for ease of installation. The dimensions represent the entire module, un-split. Lead time to build, crate and ship one module is ten days. With the present production set up at the 3PL, they have the capacity to build three modules per month. That production process is expandable with 30 days notice to the 3PL. The Market: BPW sells its product worldwide. They service two distinct markets: One market serves new-build wind turbines. BPW works with designers of new-builds to ensure compatibility. The lead times for this market are long, as wind turbine projects can take many months to develop and to build. BPW maintains zero inventory for these units, building them and staging them at the 3PL until all units for one project are complete. The other market is for the repair/service sector of the wind turbine industry. BPW works with the owners of the turbines, and with the firms that service them to both ensure compatibility and ease of changeover from competitors products to theirs. Lead times for this market are typically short, as maintenance firms servicing the turbines rarely stock BPWs modules due to cost and potential obsolescence in the ever-changing green energy world. The modules may be needed at a site within hours to replace a defective unit that is costing the electrical utility thousands of dollars per day. BPW maintains a safety stock inventory of six units at the 3PL. The 3PL that BPW uses: All storage and distribution of BPW generator modules and related parts are performed by a 3PL (Third party provider) located in Stoney Creek Ontario. That 3PL has been in existence since 1994, operating out of a 200,000 square foot building also located in Stoney Creek. It has a mixed customer base of approximately 30 customers, all of them related to non-consumer products that include electronics, engineered specialty metal products, high tech assemblies/fabrications and highly specialized unfinished materials such as specialty metals, specialty plastics/composites and specialized fasteners; those fasteners used for assembling parts for customers that operate in highly specialized, limited markets. The 3PL not only stores and ships on behalf of their clients, they also do assembly of electronics and other components for some of them. One of those clients is BPW . The 3PL takes electronic sub- assemblies and creates the primary component that they then ship to customers of BPW. These assemblies are built by technicians that the 3PL hire, with training performed by BPW. The Logistics: Components for the BPW module are purchased from three primary suppliers: Electronic circuitry: Ulsan, South Korea Specialty fabricated metal frames and component parts: Houston, Texas Specialty Fasteners: Montreal, QC BPW is constantly expanding its customer base, but at this moment, customers are located in: Western Europe: 10% of total sales Scandinavia: 25 % of total sales North America, including Mexico: 65 % of total sales The DAT INCOTERM is used in these export transactions As part of its commitment to service, BPW takes full responsibility for shipment and installation of its primary components to new installations and retrofits. For the repair/ service market, BPW only takes responsibility for the transportation of the shipment. Installation is the responsibility of the wind turbine owner and/or its service crews. Currently BPW uses an international courier to ship all its units worldwide

1.Executive Summary: Put your executive summary here. An executive summary includes a brief description of the major findings of your report including the any key recommendations that you have been asked to investigate.

2. Introduction Briefly state the objective of the report, which includes the problem statement(s). It is not necessary to reiterate all of the case details in your introduction.

3. [Report Body] For the Report Body discussions in each of the below listed topics, a compare and contrast exercise for all options usually helps you come to a sound decision.

Questions.

1. As you begin your journey with BPW you decide to investigate if customer service can be enhanced. Customers are increasingly demanding shorter lead times and exceptional service. Given the two customer segments BPW serves, should BPW create one single service model, or practice segmentation? Explain each model and justify your recommendation in detail.

2. The President of BPW winters in Florida, and she asks you to consider a move of location for BPW. She suggests that since 65% of the client base is in North America, BPW should be able to operate anywhere, so why not somewhere warm? Prepare and discuss a detailed list of locational determinants the directors should consider. Provide insight on why these aspects should be considered. You need not research any actual location at this time, since no specific locations are currently being considered, this is a preliminary discussion.

3. You are charged with the responsibility of mapping BPWs supply chain(s). This includes modal selection, warehouse or distribution centre selection (existing and any additions or elimination if you so choose) and the supply chain intermediaries. This distribution system must include a flow chart that is fully supported by an extensive, detailed, written explanation and support for each part of your supply chain selections. (The list of supply chain components listed in this paragraph is not exhaustive. You are free to reduce or increase the components, so long as you can justify the use or non-use of components). The flow chart/system must start from the Suppliers location to the 3PL Canada, and end at the installation point/ end customer site. Remember that the installation site will likely be a construction area with no dock facilities and will include the use of a crane (that is typically rented by the hour). Your system must also include one or more quality control points. The location of those points must be justified. You need to involve a minimum of 4 links and 4 nodes.