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Future of the business environment The recent expansion within the Asian and online market to further globalize the Easy Chair product line shows the right timing for further global development. US-based companies have succeeded in expanding production. beginning in Ireland and the United Kingdom (UK); the language commonalities will bolster business interoperability {W 2023). The projected increase in median age in Europe is increasing the demand for products to support older adults who are more likely to require the products provided by EC (Eurostat. 2020). Advantages and disadvantages The risks associated with expanding the EC product line globally will be mitigated through market research and consumer analysis to provide EC company with the best step forward into a new global market. The advantage of expanding from the US-based production into locations such as Dublin. London. and other EU locations is the similar business perspective as the US increasing the probability of success {Klien. n.d.). Commonalities in language. business transactions, and product manufacturing standards within the EU are all advantages that will bolster the outcome of global expansion for EC (W 2023). The possible disadvantages of not conducting market and consumer research will likely yield a negative fallout when poor choices for location selection and product standards are not associated with relevant market and consumer research. I'cIanagers and leaders The success of EC's further global expansion significantly relays on managers and leaders throughout the process. Leadership is the quintessential quality to integrate change within an organization successfully; not all employees must be managers to display leadership qualities and inuence others (Graves. 2020). The power of inuence to bolster the successful expansion EC line of products globally will require support from the top down and continued support tln'oughout the change process (Graves. 2020). Leadership must inuence the company. especially during the establishment of new manufacturing locations; gaining emotional investments from new employees is a focal point for new leaders within the newly expanded locations. Passing the company's core values to new locations requires a thorough understanding and displaying EC's values and principles during all possible opportunities to gain the widest dissemination. The concept of a manager and a leader within a business setting has signicantly evolved over time; managers must understand leadership capabilities are a learned aspect that all good leaders must undergo a transformation and thorough understanding of what will benet the organization rst {Klien. n.d.}