Question: Please give me the 5c's for this. Question is below. When people feel like they have more money than time, certain services flourish. Imagine setting

Please give me the 5c's for this. Question is below.

When people feel like they have more money than time, certain services flourish. Imagine setting up a butler service called Jeeves. Jeeves would see to all the logistics details in your life that consume more time than you wish to give them. Jeeves wall take care of your information needs, from making doctors' appointments or playdates for the kids, to stylist appointments for you, to helping you do banking, paying bills, and even coordinating and evaluating your investments, if you wish. If you were stinkin' rich, you'd also have a chef and a driver. While strictly speaking, these domains fall outside the usual butler responsibilities, in the Jeeves service, the butlers fill in with whatever household and related duties the customer wishes to be done, and a payment package is chosen accordingly. Thus, your Jeeves can drive your kids to school and pick up groceries to have a 7 p.m. dinner ready for the family, if those are the addons you desire (and for which you're willing to pay).

Create a marketing plan to introduce Jeeves to your local community. Gather any secondary data that you can in order to substantiate the business case. Make clear notes throughout the plan where you would seek additional primary marketing research to provide guidance about those components of the plan. Divide the market and its segments, and characterize the segments you would target.

  • Situational Analysis: The 5Cs

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