Please give or provide me an introduction based on this topic.

Amidst of this new normal, often marketers experience difficulties to motivate the customers behaviour for products trial, customer retention, loyalty and spending more. In this situation, business companies today have used various tactics to encourage the customers to continue patronizing their products. Nowadays, sales promotion such as bonus card, sweepstakes and payday sales are the bests techniques or marketing tool used to give the privilege to both customers and business owners in which the business owners can provide the satisfaction for their valued customers. Meanwhile, the company will boost their sales. Koc Mall of Marbel is one of the examples among the companies operating in Koronadal City used to these tactics to give the customer care having the tagline of it "Sa KCC ang No. 1 customers Mostly, it is observed that when customers see promotions, they buy more than the demand because the promotion encourage them to believe that could gain more value. Some studies have also shown that sales promotion is not only has a quick impact for a short period but also it is likely that customers repeat purchases if they are satisfied with the product that is being promoted. On the other hand, even after the promotion is over, there are some customers who are product conscious and believe that products sold on promotion are usually low in quality and hence they stick to their old showing loyalty to towards it