Please go to the following site and read about an interesting punitive damages case in California, related
Question:
Please go to the following site and read about an interesting punitive damages case in California, related to the tobacco industry:
https://blogs.wsj.com/law/2011/08/18/california-court-approves-161-punitive-damage-award/
1. What is the ruling in this case? What are the facts of the case? Who are the plaintiff and the defendant? 2. What is the reasoning behind punitive damages? Why are punitive damages limited? What potential problems could occur if punitive damages are not limited in some way? 3. What is the defendant's reaction to this case? What is the defendant's position on this issue? Do you think there is any merit to this side of the case? Why or why not?
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill