Question: please help 2a. The average end user price (retail or corporate) for a PC Server is $3,600. The corresponding average price for a Desktop PC

 please help 2a. The average end user price (retail or corporate)for a PC Server is $3,600. The corresponding average price for a

please help

2a. The average end user price (retail or corporate) for a PC Server is $3,600. The corresponding average price for a Desktop PC is $750 and a Laptop PC $1,250. The average gross margin for each of these segments if a manufacturer sells directly to end users (as Dell does) is 25% for a server, 15% for a desktop, and 19% for a laptop. What is the dollar amount (gross profit) the average computer manufacturer makes per unit in each of these segments? Fill in the blanks in this table: 2b. Suppose a manufacturer uses distributors to sell to end users. The average margin a Value-Added Reseller (VAR) receives on a PC Server it sells is 20% of the selling price. The average margin a computer superstore receives on a Desktop or Laptop PC is 10%. What is the dollar amount (gross profit) the average computer manufacturer makes per unit in each of these segments? Fill in the blanks in this table: 3b. Suppose Clark must invest $50 million in marketing and infrastructure to sell through distributors in the U.S. market, and that it will earn the average returns you calculated in 2b. How many units does Clark have to sell in each of the three segments to earn enough gross profit to breakeven on its investment? What market share (Clark Units/Segment Units) of the 2005 market would this represent? Fill in the blanks in this table: Show your work

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