please help all the answer e-commerce

1. Kiera wants to establish an e-commerce website, heritagecakes.com that sells different types of cakes to customers within Melaka city. To purchase the cakes, customers must login to heritagecakes.com and place their orders through the website.

a) What is the difference between pure and partial e-commerce? Is heritagecakes.com a pure or partial e-commerce? Explain your answer.

b) What is the difference between a pure-play and click-and-mortar organization? Is heritagecakes.com a pure-play or click-and-mortar organization? Explain your answer.

2. Bong has started an online business that sells pet food and accessories on his website. Describe THREE ways how his company will earn money.

3. Discuss the following e-commerce business models. Explain the revenue models used and give examples of website for each business model. a) Social network b) Click-and-mortar c) Service provider d) Content provider e) Transaction broker f) Group buying g) Pure-play