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Accounting e criical thinking skills, together with ethical values, to evaluate and financial information and formulate business decisions. Jones Company is a producer of high quality, branded products. Its brand is a household name quality, bra by offering lr 25 years. Recently, a discount store began to compete in the While Jones believes its customers gain a presence in the marketplace. by significantly reducing the prices of its products to match those of its new value quality, Jones was reluctant to let the discounter Jones reacted competitor and cut certain strategy can be seen in the financial statements costs to minimize the effects on its profit. The results of this of Jones Company below 2016 2015 2014 10,800 10,500 9,950 Units Sales Gross Profit Advertising Product Development (1) Administration Net Income (1) Research, new 89,550 | 100% | 89,250 | 100% | 86,400 | 100% 49,750 | 56% | 44,625 | 50% | 37,800 | 44% 9,453 | 11%| 5,250 6% | 5,390 656 13,925 | 16% | 10,500 | 12% | 5,410 | 6% 11,448 | 13% | 15,750 | 18% | 16,200 | 19% 14,925 | 17% | 13,125 | 15% | 10,800 | 13%