Please help answer and adddress these questions in regards to the product Tylenol.

Assess the current product portfolio strategy $($single product, line, multiple lines$)$ and make a recommendation for next year.

Assess the current brand strategy and alignment with positioning. How should the brand continue to develop brand equity and loyalty?

Price

Does demand seem to be elastic or inelastic and why? What is the current pricing strategy in each targeted segment and should pricing be changed?

What competitors have similar strategies and what other possible threats should the company consider?

What impact to you believe your pricing decision will have on profitability and sales?

Place

What is the current distribution network strategy and what would you recommend for next year? What competitors have similar strategies and what other possible threats should the company consider?

Promotion

How is promotions used throughout the various stages of the purchase decision process? What recommendations do you have to improve efforts?

How is promotions used to suggest similarities and$/$or differences between brand and competitors? How do competitors promote?

What would you suggest be an appropriate measure of promotion effectiveness?

What percentage of the annual budget is used for IMC and what would your recommendation be for next year?