please help answer the question

Prompt

In this mentor$-$focused video check$-$in$,$ look at the Project Guidelines and Rubric and have an asynchronous discussion with your instructor regarding the points mentioned below.

Record a short video sharing your understanding of the guidelines to be followed for the project. Consider the following questions:

What are the advantages and disadvantages of the company's current organizational structure?

How does the current structure limit innovation?

Do you think you will recommend changes to its organizational structure?

What are your current thoughts on ways a company's culture can impact innovation?

What are your current thoughts on how company culture can deter innovation?

What are some examples of company cultures that lead to more innovation?

If you have any questions or require additional support from your instructor, clearly communicate your needs to your instructor.

Directions

Complete each of the three parts of this project. Use your slides from Milestone One, your document from Milestone Two, and feedback on Milestone One and Milestone Two to complete the first two parts of your presentation. You can use the resources in the Supporting Materials section $($below$)$ for any other information you will need to complete your project.

Part One: Innovation Approach

In this section, share your revised slides from Milestone One and make your recommendation for the innovation approach you think the company should pursue. Ensure this section includes the following information:

Explain potential risks and benefits for options A and $B.$

Overview $(1$ slide$)$: Present the business problem and options A and $B.$

Option A $(1-2$ slides$)$: Explain at least two potential risks and benefits for option $A.$

Option B $(1-2$ slides$)$: Explain at least two potential risks and benefits for option $B.$

Compare your competition's products and services.

Competitors: $(3-4$ slides$)$: Evaluate the competitors' current products and services.

What are your competitors' current

What are your competitors' current products and services?

Are your competitors expanding in the current market? Explain how this impacts their market strength.

Analyze your company's capability to pursue the innovation.

Complete a partial gap analysis $(2$ slides$)$:

Does the company own the technology, or does it need to be purchased?

How is the technology currently being used in today's products and services?

What type of technology is available to purchase?

Recommend the innovation approach your company should pursue.

Innovation Approach $(2$ slides$)$: Explain which innovation approach you are recommending and why.

Consider the different stakeholders $($research and development $[$R&D$],$ marketing, finance$)$ while communicating your recommendations.

Include a description of the incremental or discontinuous product that you are recommending for R&D$.$

Include the sales forecasts for

What are your competitors' current products and services?

Are your competitors expanding in the current market? Explain how this impacts their market strength.

Analyze your company's capability to pursue the innovation.

Complete a partial gap analysis $(2$ slides$)$:

Does the company own the technology, or does it need to be purchased?

How is the technology currently being used in today's products and services?

What type of technology is available to purchase?

Recommend the innovation approach your company should pursue.

Innovation Approach $(2$ slides$)$: Explain which innovation approach you are recommending and why.

Consider the different stakeholders $($research and development $[$R&D$],$ marketing, finance$)$ while communicating your recommendations.

Include a description of the incremental or discontinuous product that you are recommending for R&D$.$

Include the sales forecasts for

Include the sales forecasts for marketing.

Include a financial snapshot for finance.

Part Two: Strategic Plan

In this section, share your revised paper from Milestone Two, which provides an overview of your competitors' position in the marketplace, the available and future marketplace, and a plan for how to address a change in business conditions. Ensure this section includes the following information.

Analyze the competitors' relative strengths in the marketplace. Use Power BI to create charts on the growth rates.

What is the growth rate of each competitor?

How much of the market does each competitor now own? Do you see a trend of gaining or losing market share?

Determine each competitor's market strength by looking at the financials for each competitor.

Explain how your company's market share compares to your competitors'. Use Power BI to create charts on your and your competitors' market share.

Is your company gaining or losing market

Is your company gaining or losing market share?

What is your company's growth potenti