Question: please help asap (product line stretch is wrong) Arm & Hammer began as a producer of baking soda. Now the company manufactures detergents, deodorants, and

please help asap (product line stretch is wrong)

Arm & Hammer began as a producer of baking soda. Now the company manufactures detergents, deodorants, and fabric softeners all under the Arm & Hammer brand name. Arm & Hammer uses a strategy O captive branding O product contraction O product line stretch O family branding brand licensing

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