Question: please help Assignment: Marketing Research Use SPSS to analyze the Nike data to answer the following questions: 1. Calculate the correlation between awareness, attitude, preference,

please help
please help Assignment: Marketing Research Use SPSS to analyze the Nike data
to answer the following questions: 1. Calculate the correlation between awareness, attitude,

Assignment: Marketing Research Use SPSS to analyze the Nike data to answer the following questions: 1. Calculate the correlation between awareness, attitude, preference, intention, and loyalty toward Nike and interpret and explain the results in plain English. 2. Create Scatter plot for the strongest correlations and interpret the scatter plot in plain English

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