PLEASE HELP!!!!!!

Chapter 9

1)What are some reasons commodity markets are unattractive to small firms? Options A.High barriers to entry; slim margins; cost control based on economies of scale B.High barriers to entry; low threat of new entrants; slim margins C.Low barriers to entry; slim margins; cost control based on economies of scale D.Low barriers to entry; high margins; cost control based on economies of scale

2)What is a good way to measure the value of a brand Options A.Compare gross profit margins of similar firms in the same market B.Compare new profit margins of the same company over time C. Compare gross profit margins of the same company over time D. Compare net profit margins of firms in different markets

3)Why is experimenting with cost-cutting through quality reduction a risky strategy? Options A. Some consumers would stay loyal to the product B.The change could be ignored by the public C.The brand could be permanently damaged D.The brand could be reinforced

4)Brand disruption is usually impossible for commodities. TRUE or FALSE

5)Today almost all brands are limited to the local level. TRUE or FALSE