Please help! Combining multiple media for marketing The opening case discusses the very successful marketing campaign for The Hunger Games: Catching Fire, the second installment in the popular movie series. Led by Lionsgate marketing department, who used a social media strategist, they developed a multiplatform campaign designed to engage fans. The first mission of the campaign was connecting with fans through Facebook and Twitter. The campaign was a success and overlapped into the tactical plan of appealing first to core fans then broadening the reach to those not yet invested in the books or movies. Some facets of the campaign called for synergies between traditional and online media. When managers can develop and implement effective strategies integrating product rollouts and social media, they can achieve considerable success. Choose another industry and identify a product/service that associated with that industry. In your opinion, will that be a good idea to combine traditional and online media when promoting the product/service? Why?