Please help, Describe the influences on consumer buying behavior that would impact the tablet purchase decision. Refer to each of the categories of influences on behavior that have been discussed in the course.

Influences on Consumer Buying Behaviour:

Psychological: Maslow, personality, self-concept, motivation

Perception (selective perception, selective exposure, selective comprehension, selective retention, perception of risk)

Behavioural learning

Attitudes & beliefs; Values; Lifestyle

Social: Reference Groups, Opinion Leaders, Word of Mouth

Family Influence

Family Life Cycle

Cultural: Culture is changing

Subcultures

Situational surroundings, time of day, buying situation, moods

Other Influences Government regulations, technology.