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Description Words: 1000 Driving down the Silicon Valley corridor from San Francisco to the hills of Palo Alto near Stanford University, a casual observer might catch multiple sightings of the Model S, an all-electric vehicle made by Tesla Motors with a range of almost 300 miles. Although the company has many fans in the tech-friendly valley, it also has its critics, who argue that Tesla loses money on each car sold. Indeed, with losses of $290 million in 2014 and $888 miillion in 2015, it's unclear if, or when, the company will eventually hit profitability. Tesla executives like to say they are on a mission to transform the automotive industry from one dominated by combustion engines that pollute the air with carbon emissions to one driven by electric vehicles using battery technology charged at Tesla's solar-powered super charging stations. In short, they are out to disrupt and make combustion engine vehicles obsolete. The question is, can they do it? This case will provide background on Tesla's rise from a conceptual vision, casting the future of mobility, to morphing into one of the most alluring and innovative companies in business today. As you read the case below, consider how you'd answer the following questions: 1. Clayton Christenson popularized the idea of disruptive innovation but he argues that Tesla is not disruptive. Do you agree? Why or why not? 2. What are the biggest obstacles that Tesla must overcome to successfully commercialize electric vehicles? 3. What do you expect Tesla's cost and profits to be on the Model 3 at different annual unit volumes (e.g., at 200,000 per year, 300,000 per year, 400,000 per year)? How many will Tesla have to sell per year in order to be profitable? CASE: Tesla Motors: Disrupting the Auto Industry