Please help experts, the module $is$ ADVANCED PROJECT MANAGEMENT below: Please translate this in a human form, if possible cite with sources: Direct Sourcing from Farmers: E$-$choupals provide a direct link between ITC and farmers, enabling the company to source products such as spices, tea, and coffee directly from rural areas. This eliminates intermediaries, reduces costs, and ensures a steady supply of high$-$quality raw materials.

Transparent Pricing: E$-$choupals introduce a transparent pricing mechanism, allowing farmers to access real$-$time information on the prices offered for their produce. This eliminates the need for middlemen and ensures fair pricing, empowering farmers to negotiate and bargain effectively.

Two$-$Way Flow of Information: Unlike traditional distribution models, e$-$choupals facilitate a two$-$way flow of information between urban and rural areas. ITC gains valuable insights into consumer preferences and market demands, enabling more effective product development and marketing strategies.