please help i have no idea how to do this assignment !!!

med 3 sol. Review the explanation of reach and frequency using People magazine. Assume Valvoline motor oil is planning a new campaign in Sports Nustrated (SD) after not doing any serious advertising for the last six months Sports Illustrated was a weekly magazine at the time of this exercise, but became a monthly publication in 2020 Relevant facts: The target audience is Males 18 Target audience universe population = 130,000,000 Streadership composition each week among the target audience is 1 million from newsstand sales. 2 million from print edition subscriptions, and 2 pass-along readers per copy and 500,000 subscribers online MRI reports 10% of 5's weekly readership changes overy wook. This campaign calls for an ad in weeks 1 2.46. and 8. Sports Illustrated audience delivery estimates value pass-along readership at 50% 1. What is the total number of theoretical Men 18+ readers per issue? Newsstand 2.000.000 Print edition subscription 9,000,000 2 Pass-along (valued) 1.500.000 Online 500,000 2. What is the total number of weeks in which ads will appear? _5 weaks 3. What is the total number of target impressions delivered each week from the subtotals above? 6,000,000 4. What is the total number of estimated impressions delivered by this ad schedule? 40,000, 100 5. What is the initial Reach delivered by the fast two issues? Don't forget about the churn rate for ad 12) _impressions and lingo round to the nearest 10 6. What is the incremental Reach delivered by each of the remaining three ads? unduplicated impressions 7. What is the total incremental Reach delivered by ads 5-5? unduplicated impressions and % Clingo, round to the nearest 10th) 8. What is the total (Cume Reach) for the whole schedule expressed as unduplicated imprese sions? (Step 5 + Step 7). 9. What is the Cume Reach percentago? (round to the nearest whole number) 10. What is the total number of Rating Points delivered by this schedule? Step/Universe X 100) What is the average Frequency for this schedule? Cround tonearest half of whole number Set up the computations for Average Frequency using both formulas available to determine it Questions 12-19 have nothing to do with the Sports Mustrated questions -11. You do not need to refer to any table for these questions 2. The new Burger King TV schedulo calls for one spot per night during the ABC Nightly News for a week (7 days). The TVHH delivery of that program is 5.000.000 potential TV4 imores sions each night. Compute the total number of gross impressions estimated for this TV Schedule 13. What is the reach of the first ad, expressed in unctuplicated TVH impressions? 14. Audience research also indicates that approximately 5% of the 5,000,000 Nightly News TV audience is new each evening. How many first time impressions are delivered by each ad two through seven? 25. What is the incremental Reach for all remaining six ads expressed in TV impression? 16. What is the Cume Roach expressed as TV impressions? 17. Assuming a universe of 125.000.000 TVHK what is the Cume Reach for this schedule expressed as a percentage? 18. Compute the Rating Point dollvery for this Burger King schedule 19. Compute the average frequency for this schedule Ground to the nearest haitor whole number) med 3 sol. Review the explanation of reach and frequency using People magazine. Assume Valvoline motor oil is planning a new campaign in Sports Nustrated (SD) after not doing any serious advertising for the last six months Sports Illustrated was a weekly magazine at the time of this exercise, but became a monthly publication in 2020 Relevant facts: The target audience is Males 18 Target audience universe population = 130,000,000 Streadership composition each week among the target audience is 1 million from newsstand sales. 2 million from print edition subscriptions, and 2 pass-along readers per copy and 500,000 subscribers online MRI reports 10% of 5's weekly readership changes overy wook. This campaign calls for an ad in weeks 1 2.46. and 8. Sports Illustrated audience delivery estimates value pass-along readership at 50% 1. What is the total number of theoretical Men 18+ readers per issue? Newsstand 2.000.000 Print edition subscription 9,000,000 2 Pass-along (valued) 1.500.000 Online 500,000 2. What is the total number of weeks in which ads will appear? _5 weaks 3. What is the total number of target impressions delivered each week from the subtotals above? 6,000,000 4. What is the total number of estimated impressions delivered by this ad schedule? 40,000, 100 5. What is the initial Reach delivered by the fast two issues? Don't forget about the churn rate for ad 12) _impressions and lingo round to the nearest 10 6. What is the incremental Reach delivered by each of the remaining three ads? unduplicated impressions 7. What is the total incremental Reach delivered by ads 5-5? unduplicated impressions and % Clingo, round to the nearest 10th) 8. What is the total (Cume Reach) for the whole schedule expressed as unduplicated imprese sions? (Step 5 + Step 7). 9. What is the Cume Reach percentago? (round to the nearest whole number) 10. What is the total number of Rating Points delivered by this schedule? Step/Universe X 100) What is the average Frequency for this schedule? Cround tonearest half of whole number Set up the computations for Average Frequency using both formulas available to determine it Questions 12-19 have nothing to do with the Sports Mustrated questions -11. You do not need to refer to any table for these questions 2. The new Burger King TV schedulo calls for one spot per night during the ABC Nightly News for a week (7 days). The TVHH delivery of that program is 5.000.000 potential TV4 imores sions each night. Compute the total number of gross impressions estimated for this TV Schedule 13. What is the reach of the first ad, expressed in unctuplicated TVH impressions? 14. Audience research also indicates that approximately 5% of the 5,000,000 Nightly News TV audience is new each evening. How many first time impressions are delivered by each ad two through seven? 25. What is the incremental Reach for all remaining six ads expressed in TV impression? 16. What is the Cume Roach expressed as TV impressions? 17. Assuming a universe of 125.000.000 TVHK what is the Cume Reach for this schedule expressed as a percentage? 18. Compute the Rating Point dollvery for this Burger King schedule 19. Compute the average frequency for this schedule Ground to the nearest haitor whole number)